DMAS – The Digital Marketing Institute in Jamshedpur, Learn Digital Marketing in the best way. Digital Marketing has many career prospects as this is a course of the new digital era. To become a successful Digital Marketer one has to keep themselves up-to-date with the latest trends and Google Algorithms. To get knowledge about all such latest tools and strategies of Digital Marketing get a certified course on it.

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Digital Marketing Course Targets–

Making you a professional digital marketer teaching about all the tools and strategies
Techniques on high conversion rate than print media techniques
Preparing students from basics to advanced. No prerequisites required for joining.

Faculty–

Best professional Industry experts
Student-friendly environment provided
Live project exposures are given to students for a better understanding of the subject
Teachers are open to any doubt clearing session

Course details–

Introduction to Search Engine Optimization (SEO)
- Basic knowledge and details
- Importance of SEO in digital marketing
- Different techniques used for professional use of SEO
  - White Hat SEO
  - Black Hat SEO
  - Grey Hat SEO
- Ad copy

Search engines–
- How it work?- a basic understanding of search engines
- Servers- Data server and Index server
- spiders/ crawlers
- Ranking- page rank, alexa rank
- Google Sandbox
- Google Dance
- How to recover from penalization

SEO based Research and Analysis–
- Market – Research and Analysis
- Keyword Opportunity
- Keyword- Research and Analysis
- Website Analysis
- Competitors website Analysis
- Types of keywords- informational, transactional, location based etc
- Best keyword use
- Tools for Keyword Research
- Initial Ranking Analysis

SEO Tools–
- Keywords Planner
- Page Speed Insights
- Woo Rank
- Alexa
- Moz
- Similar Web
- SEO Quake
- Majestic SEO
- Fruition

Website Design and SEO Guidelines–
- Content-
  - Research
  - Guidelines
  - Optimization
- Website Design and Layout

XML Sitemaps– Creation, Usage and benefits

WordPress–
- How to create websites on WordPress
- Website set up and configuration
- Using SEO in WordPress websites

On Page Optimization–
- URL Optimization
- Domain Names & Suggestions
- Keywords – URL mapping
- Title Attributes
- Meta Tags Optimization-
  - Description
  - keywords
  - no follow, no index
- Navigation
- Content Optimization- Headings, Bold Text, Anchor Text
- How to make -User-Friendly, Authoritative Content
- How to get rid of Content Duplicity
- Image Optimization-including size, weight, dimension, ALT Title tags etc
- Internal Linking
- Sitemap (html and xml)
- Canonical Tag
- Robots Meta Tag
- Structured Data
- Various Redirections (301, 302)
- Page Not Found Page 404 Error
- Rich Snippet
- Google Algorithms
- Server and Hosting Check
- Latent semantic indexing

Off Page Optimization–
- Page Rank
- Link Building and Popularity in detail
- Directory Submission
- Social Bookmark Submission
- Blog Submission
- Articles
- Links Exchange
- Reciprocal Linking
- Submission to Search Engine
- RSS Feeds Submissions
- Press Release Submissions
- Forum Link Building
- Competitor Link Analysis
Mobile Optimization-
- Introduction
- Best Mobile SEO Practices
- Mobile site configuration
- Site design for mobile
- Page speed
- Don’t block CSS, JavaScript, or images
- Don’t use Flash
- Optimize titles and meta descriptions
- Optimize for local search

App Store Optimization-
- Introduction
- App name
- Compelling Description
- Unique icon
- APP Description
- Screenshots and videos
- Localize listing
- Outside promotion
- Frequent Update
- Encourage ratings and feedback
- APP Keywords

Google Analytics-
- Introduction to Google Analytics
- Installing Google Analytics
- Real Time Tracking
- Site Usage
- Visitors Analysis
- Demographics, Geo, Behavior, Technology etc
- Traffic Sources / Channels
- Interpreting Bars & Figures
- Goal Settings and Tracking
- How Google Analytics can Help SEO
- Webmaster Central & Bing/Yahoo
- Preparing Ranking Report
- Preparing Traffic Report
- Securing Ranks

Google Webmasters Tools-
- Introduction
- Tracking Pages
- Tracking Demographics
- Setting Global Distribution
- XML Sitemaps
- Preparing Ranking Report
- Preparing Traffic Report

Google Various Updates and Its Effect-
- Google Panda
- Google Penguin
- Google Hummingbird
- Other Updates

Search Engine Marketing(SEM)-
- Introduction
- SEM Tools & Techniques

SEM Tools-
- Image Creating Tools – For Image Marketing
- Create Images for Different AD Formats of FB, Google etc
- Getting Copyright Free Images Online
- Video Making Tools – For Video Marketing
- How to Create Videos for Different AD Formats of FB, Google etc

Facebook & Instagram Marketing-
- Creating Facebook Brand Page
- Getting Page Likes -Free and Paid
- Introduction to Facebook ADs Manage
- A/B Testing
- Goal Settings
- Targeting Audience
- Keywords Research
- Creating Different AD formats
- Setting Bids & Budget
- Display ADs – how to use images from Image Creating Tools
- Facebook Pixels – To Target Website Visitors
- Facebook Page Like Ads
- Facebook Brand Promotion ADs
- Facebook Website Visitors ADs
- Facebook APP Promotion ADs
- Linking Facebook & Instagram Pages
- Instagram Page Follow ADs
- Instagram Brand Promotion ADs
- Instagram Website Visitors ADs
- Instagram APP Promotion ADs
- Paid and Non-paid Marketing techniques on social media platforms like Facebook, Instagram etc.

Twitter ADs-
- Creating Twitter Page
- Creating Twitter Image ADs
- Targeting Audience

Linkedin ADs-
- Creating Linkedin Page
- Creating Linkedin Image ADs
- Targeting Audience

Webinar Marketing-
- Introduction
- Webinar Marketing Websites
- Skype Marketing & Settings
- Shooting Webinar Emails
- Joining Meetings

Quora Marketing-
- Creating Quora Page
- Link & Website Marketing
- Creating Content
- How to avoid blocking- techniques, do’s and don’ts

Google ADs-
- Registering with Google MyBusiness
- Registering with Google ADs
- Keyword Research & Planning
- Targeting Audience
- Goal Setting
- Creating Search ADs
- Creating Image ADs – how to use images from SEM Tools
- Creating Video ADs
- Creating Brand Promotion ADs
- Creating Video ADs
- Creating APP ADs
- Creating Gmail/ Email ADs
- Creating Remarketing List
- Linking Google ADs & Google Adsense
- Linking Google ADs & Google Analytics
- Targeting Website Visitors
- Understanding PPC
- Setting Bids & Budget
- Adjusting AD Bids & Check Response
- AD Tracking
- Generating Reports
- Understanding Reports

Youtube Marketing-
- Creating Youtube channels
- How to set Keywords in Youtube channels
- Run Youtube Image & Video ADs
- ADs & Charges on 5 sec skip Ads, 25 sec skip etc
- How to earn money from Youtube posts

Email Marketing-
- Introduction to multiple Email Marketing Platforms like MailChimp, Mailjet etc
- Creating Mobile Responsive Emails
- Creating Effective Emails
- Landing Pages
- Uploading List
- Shooting Email Campaign
- Campaign Analysis
- Choosing Best Performing Emails

SMS Marketing-
- SMS Marketing Websites
- Creating Effective SMS to attract customers
- Shooting SMS Campaign

APP Marketing-
- Paid and Non-Paid Marketing Techniques
- AD Campaigns on Facebook, Instagram, Google etc

Affiliate Marketing-
- Introduction to Amazon Affiliate Marketing
- Registering with Amazon
- Setting up products
- Selling online

Google AD Sense-
- Creating AD Sense Account
- Linking Website with AD Sense
- How to earn money on websites using Google Ads
- Setting AD formats on Website
- Using Display ADs on money
- Track Earn money on Website

Freelancing-
- Freelancing Techniques
- Freelancing Sites

Whatsapp For Business-
- Configuration
- Automated Messages
- Custom Product Listing etc

Benefits Of Choosing Us:

Unlimited access to notes, guidelines, etc
Best training facilities in Jamshedpur
Both Online and Classroom training available
Latest AI-based syllabus
Professional guidance
Live case studies
Certifications from globally recognized organizations like Google, Hubspot, etc
5 Google Certifications- Free and proper guidance provided
Hubspot Certificate- Free and proper guidance provided
Free access to Live Training and Projects
Free access to Live Digital Marketing Campaigns- No Additional charges
Interview preparation and resume building guidance
Assured Placement opportunities
Course and Internship Certificates provided
Exceptionally affordable prices

DMAS is bringing the best digital marketing institute in Jamshedpur to give people access to some of the best training experts, guidelines and advanced training.

They follow the latest syllabus to train students or entrepreneurs. Anyone can join the courses no prerequisites required. All the courses are designed from basic to advanced level.

Job-oriented courses with 100% job opportunities available. The best placement team provided all the guidance needed. Get in touch with the best Digital Marketing Institute in Jamshedpur.

Free Demo is provided, inquire now!

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